Dragons, princesses and dinosaurs are full of excitement. Kids can’t get enough of them, at first. But soon enough they grow older and lose interest. As a result, toys and accessories with lots of decoration often end up back in the closet.
To solve this problem, we teamed up with Thorsten Frackenpohl, Noto’s co-founder, and designed KWIO, a timeless kids watch brand that our children can enjoy for years to come.
Good things take time. For KWIO, with the help of our supply chain network, only about half a year. Throughout the entire product development process, packaging design and the new corporate identity, which we embedded into an online store.
KWIO’s color palette inspires creativity by combining five harmonic colors in its corporate design. Which opens up future opportunities to expand the KWIO brand beyond watches into a broad range of kid’s accessories. The brand name itself was evaluated in a target group survey and found to be easy to pronounce in many languages.
Time and money were crucial to bootstrap KWIO. We created the brand in an iterative, forward-thinking process that gives structure to its design, while making it easy to adapt and optimize for the future based on immediate market feedback.
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