Beolab 90

Bang & Olufsen

The icon of Bang & Olufsen

Since 1925, Bang & Olufsen resonates at the very heart of Hi-fi audio and home entertainment systems. Designed in 2015, the Beolab 90 speaker remains an unmatched benchmark of the B&O brand.

With the innovation of Beam Control and Active Compensation, the Beolab 90 not only opens up the possibility to place sound anywhere in your room, but also automatically tunes the dynamic range to its environment. A new era of listening experience that Noto was invited to design for Bang & Olufsen.

Client | Bang & Olufsen
Sector | Audio
Year | 2015
Front view of two Bang & Olufsen Beolab 90 speaker with fabric cover and without.

The ever-changing appearance of
the Beolab 90

The Beolab90 places its sweet spot, the ideal listening position, at your fingertips. Anywhere in the room. It can move sound across and change its appearance with different angles. Our design of the Beolab 90 needed to reflect this personality, to achieve an ever-changing visual experience.

For that, we chose fabric as the primary material. Fabrics create a sense of interior, but they also bring in light reflections. They can form completely new shapes, without affecting the quality of sound.


Maximum tension, minimum structure

The German architect Frei Otto was the first to use a 4-point-roof construction. This frame is ideal for textile sails, creating a surface with maximum tension and minimum structure. On the Beolab 90, light literally dances to the sound of the moving fabric. 


Designing the future of sound

At Bang & Olufsen, they say, the BeoLab 90 is the culmination of their wildest dreams. It represents the future of sound, an icon celebrating 90 years of B&O history. And a statement for those that seek the best of both – sound and design.

Close up of Beolab90 wood panel.

„Working with Noto has been a pleasure. The team is switched on and open-minded. They go the extra mile to understand the brand DNA, the culture, the products and the complexity of the challenges enabling them to come up with solutions that are beautifully simple.”

Marie Schmidt – Corporate Vice President, Head of Brand, Design & Marketing / Bang & Olufsen
Side view of Bang & Olufsen Beolab 90 speaker.
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