Since 1925, Bang & Olufsen resonates at the very heart of Hi-fi audio and home entertainment systems. Designed in 2015, the Beolab 90 speaker remains an unmatched benchmark of the B&O brand.
With the innovation of Beam Control and Active Compensation, the Beolab 90 not only opens up the possibility to place sound anywhere in your room, but also automatically tunes the dynamic range to its environment. A new era of listening experience that Noto was invited to design for Bang & Olufsen.
The Beolab90 places its sweet spot, the ideal listening position, at your fingertips. Anywhere in the room. It can move sound across and change its appearance with different angles. Our design of the Beolab 90 needed to reflect this personality, to achieve an ever-changing visual experience.
For that, we chose fabric as the primary material. Fabrics create a sense of interior, but they also bring in light reflections. They can form completely new shapes, without affecting the quality of sound.
The German architect Frei Otto was the first to use a 4-point-roof construction. This frame is ideal for textile sails, creating a surface with maximum tension and minimum structure. On the Beolab 90, light literally dances to the sound of the moving fabric.
At Bang & Olufsen, they say, the BeoLab 90 is the culmination of their wildest dreams. It represents the future of sound, an icon celebrating 90 years of B&O history. And a statement for those that seek the best of both – sound and design.
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