
Alpine lifestyle and equipment brand Ortovox was looking to innovate in a highly competitive industry. Avalanche transceivers and avalanche probes are niche products, but crucial to search and rescue efforts in the minutes following an avalanche. We helped to update these products, to save time – and lives.
Ortovox partnered with us in the hopes of capturing a larger share of the market for specialized equipment.
We were briefed on two key industry-specific requirements. Firstly, every source of error must be eliminated from the products –this could be the difference between life and death – and secondly, trust is paramount, meaning products must be high-quality and reliable.
Ortovox were looking for a partner who understood the industry, its business, and the specific requirements of its products. We could make the product development process as swift as possible to get the items to market quickly.
We began by researching the probe. Traditional models were clumsy and fiddly to assemble, especially in cold environments where users would be wearing gloves. This could cost valuable search and rescue time.
A patented, specialized locking technology was being used in the lighting industry only, so we designed a new application for the system: an innovative closure that latches on its own which is failsafe – impossible to open the wrong way.
Ortovox had previously faced challenges with the product development process.
We assumed a project management role to ensure that time and money was utilised responsibly and effectively. We also worked to make the product development process as cost-effective as possible so that the transceiver could enter the market in a lower price segment.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
JSESSIONID | session | The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
__cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
aka_debug | session | Vimeo sets this cookie which is essential for the website to play video functionality. |
bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
bscookie | 1 year | LinkedIn sets this cookie to store performed actions on the website. |
lang | session | LinkedIn sets this cookie to remember a user's language setting. |
lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
player | 1 year | Vimeo uses this cookie to save the user's preferences when playing embedded videos from Vimeo. |
UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
Cookie | Duration | Description |
---|---|---|
sync_active | never | This cookie is set by Vimeo and contains data on the visitor's video-content preferences, so that the website remembers parameters such as preferred volume or video quality. |
Cookie | Duration | Description |
---|---|---|
Matomo | This website uses the open source web analytics service Matomo. The information collected by Matomo about the use of this website is stored on our server. The IP address is anonymized before storage. | |
vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
Cookie | Duration | Description |
---|---|---|
_pk_id.1.13ff | 1 year 27 days | No description |
_pk_ses.1.13ff | 30 minutes | No description |
AnalyticsSyncHistory | 1 month | No description |
li_gc | 6 months | No description |
Design insights, information on our latest projects, interesting content on various topics.
Check your (spam) email inbox
to confirm your registration.