Together with Swisscom, we developed the new TV Box & Remote, which offers users completely new functions beyond the usual TV experience.
The goal of our collaboration was to create awareness for an electronic product that seamlessly blends into the modern living environment and focuses on user engagement, while appearing less technical and isolated
The TV Box is a new product category for the Swisscom brand that combines the aesthetics of a decorative centerpiece for the living room with the technical details of high-quality acoustics.
This combination required very close communication between various stakeholders, with our team involved not only in the design development, but also in the conception and implementation of the project throughout the entire process.
The speaker in the upper part of the box is covered with a robust, yet transparent acoustic fabric, which enables the best possible sound and microphone performance. Working closely with Swisscom’s OEM manufacturer, we found the best possible quality, material and finish of the fabric.
Design concept “Pillow”.
The ‘pillow’ design is essentially characterized by its soft appearance, large radiuses and matt finish.
The rounded and slightly curved surfaces of the housing create a direct reference to furniture and plastic decorative objects.
The associated remote control also follows this design strategy. The continuously soft shape makes it especially ergonomic.
The silk-matt finish of the plastic parts reminiscents of ceramic and makes the box and remote look soft in any lighting situation.
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