Wlan-Box 3

Swisscom

Swisscom Wlan-Box 3 - From white boxes to warm objects

Once more we worked together with Swisscom to create a new product family channeling the main goal of transforming an unemotional acquiesce object into a warm product with character. Not only targeting trusted customers, but also addressing a new younger customer segment.
Client | Swisscom
Sector | COMMUNICATION
Year | 2023

Pleasing technology

We believe that there is a higher need for designed objects in everyday life situations and a growing demand for aesthetically pleasing technology products.

In the design process, we recognized the problem of technology not being integrating well into home environments, often leading to acceptance of unattractive objects or attempts to hide them. Solving this problem by creating the a new product family, starting with the Swisscom Wlan-Box 3, which blends seamlessly into its surroundings, conveying a warm and soft feeling to the customer without compromising the performance.

The Swisscom Wlan-Box 3 - New values new shape

Modernizing a product segment can always bring its challenges. With the new product family Swisscom wanted to address a younger customer segment without loosing the trust of their loyal clients. Balancing the need for modernity with the well-known quality of their products was crucial in creating a design that appeals to both groups without compromising usability or performance.

Leveling aesthetics and environmental consciousness

Sustainability was at the core of the entire design and production process for the Swisscom WLAN-Box 3. Post-consumer recycled plastic (PCR) was used alongside reusable production tools, and the housing was designed for optimal refurbishment. These efforts aimed to reduce waste and minimize the environmental impact of the product.

The challenge lay in preserving the quality and aesthetics of the design while incorporating these sustainable practices. The result is a product that is not only visually appealing but also environmentally conscious.

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